Harley-Davidson's First Electric Motorcycle
Haley-Davidson today revealed Project LiveWire, the first Harley-Davidson electric motorcycle. Despite trading the old gas guzzler in for a shiny new electric motor, the bikes still pack some grunt and can hit 95 kilometres an hour in 4 seconds.
Project LiveWire was spurred on by Harley-Davidson's strategic focus on sustainability. Matt Levatich, President and Chief Operating Officer of Harley-Davidson, said "preserving the riding environment is important to us all". "Project LiveWire is just one element in our efforts to preserve and renew the freedom to ride for generations to come".
While an electric motorcycle and environmental conversation might seem like the antithesis of Harley's burly, tattooed image, Project LiveWire appears to be a new cornerstone in the organisation's strategy to expand the brand's appeal.
Unfortunately, Project LiveWire motorcycles are not for sale, and the company have not yet made any final decisions about whether to bring an electric motorcycle to market. The bikes will however go on a tour of the United States, allowing riders to take them for a test drive and provide feedback.